Audience Segmentation Technology Glossary Definitions G2

Audience Segmentation Technology Glossary Definitions G2 Audience segmentation, also known as customer segmentation, involves dividing a broad audience into smaller, more manageable groups based on shared characteristics such as demographics, needs, interests, or behaviors. this division allows for the identification of unique segments that may respond differently to products and advertising strategies. User segmentation is the practice of dividing users into distinct groups based on shared characteristics such as location, user persona, or product type. this approach is commonly employed in digital analytics and product analytics software, enabling product teams and marketers to gain a deeper understanding of their user base.

Target Audience Technology Glossary Definitions G2 Customer segments are individual groups of a company’s customer base that share common characteristics. companies divide their customers into segments to market directly to each group. segmenting customers improves how a company communicates with its customers. creating these segments helps it personalize customer journey, reaching customers. Audience segmentation, also known as customer segmentation, is a marketing strategy that involves dividing a broader audience into smaller, more defined groups based on shared characteristics such as demographics, needs, interests or behaviors. this division allows for the identification of unique segments that may respond differently to. Audience segmentation definition: the process of dividing a target audience into smaller, more specific groups based on certain characteristics or behaviors. audience segmentation helps you identify the shared connections between various customers. for example, you might find customer niches related to: geographic location. 1. it improves your focus. adopting one approach for everyone rarely hits the mark. audience segmentation allows you zero in on your target audience, dive into what they care about, and understand what they want from you, so you can make sure your marketing lands. 2. it ensures your strategy is customer first.